Meta has launched a new tool called 'AI Studio' on Instagram, allowing users in the U.S. to create personal AI avatars aimed at enhancing interaction with their fans. These AI avatars can communicate directly, reply to comments, and act as virtual representations of the user, accessible via web or app. Users can customize content, set interaction rules, and even enable automatic replies. The creation of AI avatars allows for customization, enabling them to resemble the user or generate entirely new characters for use across Meta's applications. This move aims to compete with Character.AI.

Meta recently announced the launch of a new tool called AI Studio, allowing users in the U.S. to create their own AI versions on Instagram or online. The company stated that creators and business owners can use these AI profiles to interact with fans, conversing directly in chat threads and responding to comments.

Meta plans to invest millions of dollars to create celebrity AI twins. A top creator has signed a $5 million contract for two years, with six hours of work required. The AI avatars will have voice capabilities and are expected to launch early next year, providing a richer interactive experience. This investment will set an important benchmark in the field of digital identity licensing and may encourage other tech giants to ramp up investments in similar projects.